Under Adsense Labs, Google publishes new functions in advance that are not yet accessible to the masses. Google thus has the opportunity to test new functions in a smaller circle and website operators can use these new functions at an early stage.
Increase visiting hours
I am currently experimenting with "full page content recommendations". If you are already using page-level ads, it is sufficient to activate the full-page content recommendation in the Adsense interface.
Google itself describes the function like this:
When a user reaches the bottom of the page, he sees a full-page preview of the content recommendations. If he scrolls further, the preview expands and the complete page is loaded automatically. This makes users feel more engaged, which can lead to additional monetisable page views.
It is therefore quite clear that the aim is to keep visitors on one's own site by recommending new content to them again and again.
Activation took a few minutes
I just wanted to try it out and activated the function. After a few minutes I could see the result. The behaviour is similar to the "overscrolling" known from some large news portals.
One scrolls to the bottom of the page, sees a short reference to a recommendation and if one scrolls further, the recommendation opens. The visitor is now on another sub-page.
Scrolling has been solved very pleasantly. Almost too pleasant. The page change works without the page being reloaded. You simply scroll into the new page. You can do this as often as you like and scroll through a complete website. The whole thing can be tried out on my site.
List view
Analogously, there is also the new function "List with content recommendations" which is described by Google itself as such:
When a user reaches the bottom of the page, they see a list of content recommendations. Users feel more engaged as a result, which can lead to additional monetisable page views.
However, this variant did not appeal to me so much, which is why I deactivated it again.
Conclusion
Now I am very curious what my visitors say about this new function and especially how it affects the access figures.
First of all, however, it can be said that it is a simple and quick possibility to offer the "overscrolling" known from large portals.
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